In the challenging times of the COVID-19 lockdown, when there was a core uncertainty in the restaurant industry, Rayalaseema Spice started out during the peak of the pandemic in Hosur, and began by offering take-away orders only. What truly helped them stay afloat and set them apart from others was their strategic partnership with Crossworks Marketing Studio. In those early days, Rayalaseema Spice’s focus on digital marketing played a pivotal role in not only keeping the business going but also driving its growth.
The Role of Digital Marketing
With paid ads and marketing campaigns targeting brand awareness among local customers, the restaurant experienced a notable increase in new walk-ins. What started as a take-away-only service began to transition smoothly into a full-fledged dine-in operation. This was made possible by the careful implementation of marketing strategies by Crossworks Marketing studio, which resonated with the audience and effectively communicated the restaurant as a stand apart brand.
Seeing the success of the paid ads, Rayalaseema Spice expanded its partnership with Crossworks Marketing Studio by opting for social media management and website development. These services ensured that their online presence was consistent, engaging, and appealing, bringing in more customers with each passing month. (To know more about our services, visit https://www.crossworks.in/services)
Expanding Services for Better Engagement
In addition to managing their digital presence, Crossworks Marketing Studio helped with the design of menu cards, table mats, and theatre commercials offering a cohesive branding experience. Google My Business (GMB) optimization further boosted the restaurant's visibility, driving even more foot traffic and encouraging online reviews that highlighted the restaurant’s quality and service.
With the right digital tools in place, Rayalaseema Spice quickly grew its brand recognition, leading to a surge in both online orders and in-store visits. This growth and visibility helped Rayalaseema Spice establish itself as one of the go-to destinations for authentic Rayalaseema cuisine in Hosur.
A Proud Milestone: Expansion to New Locations
As a result of consistent and strategic digital marketing, Rayalaseema Spice has reached a significant milestone: they are now expanding to two new locations in Hyderabad and Salem. The restaurant attributes an impressive 40% of its sales directly to the awareness generated through digital marketing efforts.
This expansion story not only highlights the effectiveness of a solid digital strategy but also serves as a reminder of the importance of consistent online presence in today's competitive market.
Conclusion: Digital Marketing Drives Success
As the analogy goes- ‘All good things take time’, businesses can adapt, thrive, and expand through the power of digital marketing when done consistently. Crossworks Marketing Studio is proud to have been a part of this 2+ years of digital marketing journey and continues to support Rayalaseema Spice.
In a world where digital presence matters more than ever, this just goes about to emphasize that digital marketing isn’t just a luxury—it’s a necessity for business growth and sustainability in the modern era.
Reach out to us today and let's unlock your brand's full potential.
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