How Crossworks Transformed Naren Foods through Digital Marketing
One of our recent success stories is Naren Foods, a Hosur-based, home-grown brand with a rich legacy of 75 years in FMCG distribution. Promoting "nutritious snacking" to the next generation, Naren Foods had built a strong offline presence but needed a digital boost to reach a wider audience and expand its network.
Here’s how Crossworks helped them achieve that.
Despite its long-standing presence and expertise in FMCG distribution, Naren Foods lacked an online presence — a critical gap in today’s market, where visibility and credibility are essential for growth. Naren Foods approached Crossworks in April this year to elevate its brand visibility, connect with a larger audience, and attract new distribution partners across Tamil Nadu.
Crossworks crafted a comprehensive marketing strategy specifically designed to meet Naren Foods' business objectives. Here’s how we approached the task:
Brand Analysis & Website Development
Product Photoshoot Guidelines
Digital Marketing & Lead Generation Services
CRM Implementation
With a targeted ad campaign to acquire distributors across Tamil Nadu, the results exceeded all expectations:
320+ quality leads were generated in just 14 days and received straight into the client’s phone.
15 dealers from across the state were finalized and 250 shops each were allotted in their region of operation.
With advanced CRM and Marketing Automation set-up, Naren Foods connected with the leads quickly and efficiently.
The website also saw a significant increase in traffic and engagement.
With newly secured distribution partners across Tamil Nadu, Naren Foods had to scale up their production to meet growing market demand as they now supply to almost 4000 shops across the state. By enhancing its online presence and driving effective lead generation with Crossworks, Naren Foods is now well-positioned to thrive in the competitive FMCG sector fueled by tangible business growth.
This success story is a testament to the power of a well-executed digital strategy.
At Crossworks, we’re dedicated to helping brands unlock their full potential. Whether it’s building credibility, attracting new customers, or expanding business opportunities, we’re here to guide you through your digital journey.
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