As digital marketing continues to dominate the business landscape, businesses must adapt quickly to thrive. Crossworks Marketing Studio recently had the privilege of sharing key insights into the world of digital marketing with the future of fashion—students from the final year of the Fashion Designing program at SRM University, Chennai.
The workshop, led by our talented Digital Marketing Specialist, Mr. Kevin, and Business Development Manager, Mrs. Saranya Devi, provided an invaluable two-hour crash course on the essential strategies for success in the digital world. Aimed at empowering students with the knowledge to effectively navigate the complexities of online marketing, the session was designed to equip them with the tools and techniques they need to survive—and thrive—as potential business owners in the fashion industry. If you would like to explore the various courses we provide please click on the link below
Key Takeaways: Brand Positioning & Boosting Sales
The workshop focused on two core elements essential for any business
Brand positioning, and
Boosting sales. Expert insights into how fashion businesses can position their brand effectively in the highly competitive online marketplace was shared.
One of the key takeaways was the importance of developing a strong, consistent online presence across various social media platforms. With millions of users browsing social media daily, understanding how to leverage platforms like Instagram, Facebook, and Pinterest for fashion brands is crucial. The students were shown how to craft compelling brand narratives, engage with their audience, and use digital marketing to build brand loyalty.
In addition to brand positioning, the workshop delved deep into practical strategies for driving sales through digital channels. From creating attention-grabbing campaigns to using targeted ads to increase conversions, students were equipped with real-world tactics that could help them generate leads and convert them into customers.
We also provided practical demonstrations of essential tools that can enhance any business’s online presence, offering students hands-on insights.
Domain Registration and Website Creation
Google My Business Setup
Online Marketing Strategies and Analytics Tools
Giving Back to the Society:
At Crossworks Marketing Studio, we believe in nurturing future entrepreneurs. By empowering students with practical digital marketing skills, we aim to inspire and equip the next generation to shape a brighter, more innovative future in fashion.
Stay tuned for more workshops, insights, and success stories from Crossworks Marketing Studio!
If you would like to explore the various courses we provide please click on the link below
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